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Avoiding the “Zillow” Home Buying & Selling Trap! (St. George Real Estate Morning Drive Radio Show)

Below is the actual St. George Real Estate Morning Drive show, hosted by St. George Real Estate Agent Jeremy Larkin, word for word! Enjoy and please share if you find it valuable! 

Jeremy Larkin and The Larkin Group @ Keller Williams Realty can be reached by calling 435-767-9821, or emailing sales@gostgeorge.com.

Andy: Good morning. It is 8:36 on News Radio 94.9/890 KDXU. Here is your St. George Real Estate guru. It is Jeremy Larkin.
Jeremy: Good morning. Hey, I was hoping you were actually going to run with the hey, it is Southern Utah’s most accurate real estate forecast. That is what you said about Craig. Right?
Andy: That is right.
Jeremy: I do not know about that. That is what we want. We want that same kind of credibility. Good morning, everybody. Host of the St. George Real Estate Morning Drive. Happy to be here. Happy to be in studio and share with you honestly the good news of real estate. And today, we are going to help you really stay out of trouble online. On the old internet. Right. We are going to help you stay out of trouble with the information. There is so much information. There is so much information. You realize that Google is a verb now. Right? It is just a verb and it is just google it. Just google it.
Jesse: That is true.
Jeremy: I have got Jesse Poll here.
Jesse: Good morning, everybody.
Jeremy: Hey. My cohost, business partner, friend, brother. Gosh. Super funny guy. There you go. Jesse, listen. He says he is without his coffee. What is he going to do without his coffee this morning?
Jesse: I either have a water bottle or a coffee cup in my hand all the time.
Jeremy: Yeah, non-stop. Yeah. It is your stage presence. You need to have something. And you really do.
Jesse: It is my whoopie.
Jeremy: And the funny thing is it is, and you leave the water bottle and coffee mug all over the office, too. It is funny. And then he comes traipsing back in. Hey, happy that you are with us this morning. It is the 25th of April 2019. And part of the reason we time-stamped that is we are broadcasting the show right now on Facebook Live, which is easy enough, but we are also broadcasting on YouTube Live, and then we will upload this to our podcast. So we want to make sure that people know what we are talking about and when we are talking about it because the real estate market is like constantly in flux. Jesse, do you think there is another business that, in which the whole entire business environment is being reinvented as often as real estate? Do you know what I mean? Do dentists —
Jesse: I am sure there is, but it is not as public as real estate.
Jeremy: Yeah, would dentists go, oh man, the dental market is down. With everything that is going on in Washington, DC with the new presidential thing, people stop getting their teeth cleaned. Right?
Jesse: That is a good point.
Jeremy: That does not happen.
Jesse: And that is interesting, too, because your teeth are just as personal as your home.
Jeremy: Thank you. Oh, I thought you were complimenting my teeth.
Jesse: You do have pretty teeth, man.
Jeremy: Thank you, man. Top of the morning, Jessica. Good morning. Andy, is that a fair point? As a guy who, I am going to call you a lay person. You are not in the real estate business with us.
Andy: Right. I think that is a fantastic illustration of what it is like —
Jesse: It really is.
Andy: — because it does not affect everyday life for most people like it does the real estate market.
Jeremy: Yeah, correct. It is wild because the, same with radio. Here is maybe a valid point. I understand that people might increase or decrease their radio spend, like advertisers who are spending money on the radio –
Andy: That is true.
Jeremy: — based on economic conditions. But people do not go yeah, man, with everything that is going on in Congress, I decided I will not listen to the radio anymore. Or man, the stock market is up. I just do not think I am going to listen to the radio anymore. Stock market. That is just static. Most of our habits, but real estate, it is crazy. It is completely, every six months we have to reinvent.
Jesse: Actually, there is one other market that probably going through the same thing and that is the stock market.
Jeremy: Correct.
Jesse: But if you back up and look at that from a macro point of view, it is because that affects the whole world.
Jeremy: Yeah, it sure does.
Jesse: A mortgage in St. George, Utah could affect a bond sold in Germany.
Jeremy: Yeah, it actually could.
Jesse: So that, I think –
Jeremy: You are stretching it, but I will give it to you.
Jesse: Well, kind of because they are sold, I am going deep there.
Jeremy: Yeah, you got real deep.
Jesse: But you can see why –
Jeremy: I can tease this guy.
Jesse: But you can see why it is that way because getting my teeth cleaned does not affect somebody across the world.
Jeremy: It does not.
Jesse: And it never will
Jeremy: And the real estate market, it is front and center. People are thinking about it all the time.
Jesse: Right.
Jeremy: People have to live in a home. They have got to buy one. They have got to own one, sell one, rent one. They have to do something. Everybody needs a place to live, and that is just the way it is. As we move in, this has been a really interesting time. I got a text message on my way in here from a fellow, who is actually a real estate broker out of California. He said, hey do you think anybody is interested in my crazy home in Bloomington? Well, his crazy home in Bloomington is a vacation rental that is completely illegal.
Jesse: The 10,000-square-foot one?
Jeremy: Yeah. Let’s not give too much information out now. No, there are lots of 10,000-square-foot homes.
Jesse: There is.
Jeremy: Anyway, and I have not spoken with him because I went on the air. But this is the kind of text we get. Do you think anyone in your buyer pool is interested in my crazy home in Bloomington? Well, here is why he would be interested in selling it. Because the city is most likely barking at his door.
Jesse: Right.
Jeremy: Knocking at his door. So when the city forgets about it, and they do not talk about it, then he puts tenants in his home. It is a vacation rental, and it works really great. But these are the strange issues. So the City of St. George right now, Washington County, there is this big push for regulating vacation rentals. Two things we have talked about on the program. There is a big push to build vacation rentals in the county, but there is also a big push from I guess we would call it local government to make sure that we are restricting, we are controlling, or maybe even regulating. Right? We talk about a pressure reducer, a pressure regulator valve in plumbing.
Jesse: I think that is pretty accurate.
Jeremy: Yeah, they are trying to regulate it so we do not end up with what is happening, which is way too many vacation rentals in Washington County. Way too many. I just sold the Hammond’s place. Coral Springs. I want to tell you guys a quick story. We sold a vacation rental over in the Coral, I want to say Coral Ridge, but it is Coral Springs. It is over there next to the liquor store in Hurricane. I know it is Hurricane. It is a funny place to thing that that is Hurricane because, to me, that just does not seem, it seems like no man’s land where that liquor store is at Exit 16. It does not even feel like any city at all.
Jesse: I always get a kick out of wherever Utah puts their liquor stores. Because if you go in any other state, they are right downtown where everybody can get to them.
Jeremy: Yeah, they hide them.
Jesse: In Utah, we hide them.
Jeremy: They hid that thing. They put that thing out there like they are going to have to drive. So, we sold their vacation rental, and these are local folks, and a lot of our listeners will say hey, do you think we should invest in a vacation rental. This is a question we get all the time. Well, they just sold it and it was amazing because they are super happy, and we sent them out of there quick.
Jesse: I bet they were happy. They were talking about selling that a couple of years ago, and thankfully, they did not at that time.
Jeremy: Yeah, it would have sold for $240,000.
Jesse: Right.
Jeremy: We sold it for almost $300,000 and sold it in a couple of weeks. Now, the issue is for them, they were competing with, so this is where we talk about these local trends, and we are going to talk about avoiding the Zillow trap momentarily. They found that they were now competing, that Cole West, which is a big developer here in town. Well, statewide probably. I do not know how big they are. But Cole West was developing their own brand new vacation rentals on the other side of the highway there in Coral Canyon, and then they could not get their place rented out because Cole West, everybody would go to the Cole West units, and then they would go to the Cole West managed units next, and then lastly, they would go to their unit. These people said this just does not even make sense. Now, it made sense five years ago, and it might have made sense 12 months ago. And the crazy thing about real estate is it might make sense, it changes, but just understand that we are in a market that is constantly changing and here is the big change. The big change that has been happening, but it seems acute right now, is the information online. How much information, Jesse?
Jesse: Anything you want to know. If you know how to find it, you can find out. Almost anything.
Jeremy: Let’s talk about real estate. What is the challenge for the listeners?
Jesse: Well, the challenge with the listeners is there, well there is too much information. And I will give you a good point of that. If somebody does not really know how real estate works or how evaluation works, they could go on Zillow, for instance, and look at the Zestimate and, especially in the state of Utah, that may or may not be accurate by quite a bit. Now, I cannot find the data on that, but Utah is a non-disclosure state.
Jeremy: I can tell you, well, guess what I can find for you. I can give you Zillow’s data. I can get on Zillow’s data this morning.
Jesse: On Utah?
Jeremy: I can tell you exactly what. Do you think listeners would want to know?
Jesse: I want to know. I want to know.
Jeremy: Do you think that our listeners would want to know, by the way, do you know what a Zestimate is? I am sure you do. Andy?
Andy: I do.
Jeremy: How would you describe a Zestimate in English layman’s term?
Andy: Well, Zillow’s estimate of what your house is worth.
Jeremy: Okay. Perfect, man. That is brilliant. And it is fun to have you in studio because you are consumer and you are a homeowner.
Andy: Yes, yes.
Jeremy: So this is really interesting. If you head on over to Zillow dot com and plug in your address –
Jesse: There it is.
Jeremy: — they are going to estimate a value for you. If you visit Zillow dot com slash Zestimate, they will, it is interesting because Zillow has so much information that it is almost impossible to plow through the website in a logical format.
Andy: That is true.
Jeremy: It is like going to a car lot that is all of the car lots in St. George on one lot. This is wild. Well, here is the issue, and we want to help people avoid the Zillow trap. And the Zillow trap is that you go to any online, we are just going to beat up on Zillow because they are easy to beat up on. But you go to any online resource thinking that the resource is the solution because it was online. Kind of like trying to solve all of our relational problems by reading blog posts on the internet. I have definitely read some. Right? Zillow dot com slash Zestimate, they estimate in every state and every city and for every address in the United States, the value of your home.
Andy: Wow.
Jeremy: So what happens is people go in there and they obtain that information, and using that information, they make buying and selling decisions. Okay. They might make the decision to sell a home or to not sell a home.
Jesse: Yep.
Jeremy: Or to buy a home or not buy a home. Or maybe they use the information to decide that they think their realtor sucks. And this is real right? Well, Zillow said it was 440, Jesse.
Jesse: It happens every day.
Jeremy: Zillow said it was 440. Why did you say it is only 420? Which we are not going to answer that question because that is a whole separate. But does that happen to you?
Jesse: Yeah.
Jeremy: Yeah. I looked at Zillow or I spoke to seven other agents. Zillow has something called, and this is so fun, Zestimate Accuracy Table. I am going to read to you. The Zestimate accuracy depends on the location availability of data in an area. Some counties have deeply detailed information on homes such as number of bedrooms, bathrooms, and square footage and others do not. The more data available, the more accurate the Zestimate value. Let me ask you a question. Do you guys think that the Zestimate information would be more accurate based on Washington County being a rural, 160,000-person county, do you think it would be more or less accurate than say Los Angeles, California?
Jesse: Less.
Jeremy: Right.
Andy: I cannot even imagine it being accurate.
Jeremy: Right.
Andy: When you said they Zestimate every house in America, how could they possibly be accurate?
Jeremy: Yeah. So here is what it literally does. It cannot be. So what happens is they take all this information from tax records and then whatever real estate agents supply to them, and it essentially, it averages it out. This is a funny analogy, but it is like saying well, Andy is 6 foot three or four. You are pretty tall, man.
Andy: Five.
Jeremy: Six foot five. Geeze, man. And Jesse is five foot what?
Jesse: Ten. I do not know.
Jeremy: Well, if you divide those two, you will come up with an average and that is the average height in St. George.
Andy: Six one and a half. That is the average.
Jeremy: So that would be a pretty silly indicator of the average height. Right?
Andy: Right.
Jeremy: That we took two people and we said that this is now the average height of everyone in Washington County. We would want a better data gathering. So here is what happens. I am going to read the rest. Zillow’s accuracy has a median error or 5%. Okay. Meaning, hey, it is plus or minus 5%. Okay, that means half of the home values in the area are closer, let me move on here. It gets confusing for people only because if you are not reading it. But they are plus or minus 5% accurate is what they say. Here is what they did. They produced their accuracy table and they said this is how accurate on a scale of 1 to 5 we are in every state in the United States. Okay? Zillow Zestimate Accuracy Table. One star means we were not very accurate at all. Five stars means we were crushing it.
Jesse: So I am going to go ahead and put that in the comments on Facebook Live. The link.
Jeremy: I even have an image. You can put it in there.
Jesse: Some people can –
Jeremy: Check this out. Here we go. Let me tell you where they are doing a nice job. In Maryland, they are at 4 stars. This is their self-rating. They are at 4 stars. In Arizona, they are 4 stars. Doing pretty well down there. They are running 4 stars in Nevada. Not surprising. And in Virginia. Well, this is interesting. Zillow’s self-accuracy rating for the state of Utah was 1 of 5 stars.
Andy: Ouch. That is not good. Would you watch a movie if it was rated 1 out of 5?
Jeremy: No.
Andy: I would not either.
Jeremy: Come on. Would you buy something on Amazon? Geez, if it is not 4.5, you do not buy it.
Andy: Right.
Jeremy: By the way, you should look at our reviews on Zillow. Speaking of Zillow. It is so funny, so it says this rating is tied to the median error and here is the rating as follows. Excuse me, not five stars. I misspoke. It is four stars. I do not know why I thought it was five.
Jesse: You said four.
Jeremy: Okay. Four stars. Best Zestimate. Three stars, a good Zestimate. Two stars, a fair Zestimate. One star, tax assessor’s value or unable to compute Zestimate accuracy. Come on.
Jesse: That does make sense though because they cannot, they do not get the data for Utah unless somebody gives it to them.
Jeremy: And I think the cool thing is it is an accurate, at least they are sharing it. People would not even know how to find that. By the way, 99% of the agents in the county have never seen it. We have never seen it until recently. That accuracy table, that is new to me. Right? Dave, I will take Jeremy’s estimate a million times over. You are awesome. Value from an actual local realtor. They know this town. Thank you, sir. And Peyton, good morning. Peyton is one of our friends and competitors. That is what I like about him. We call it co-opetition. He has seen them 20% off.
Jesse: It is true.
Jeremy: And by the way, we did not mean 20% off as in like get 20% off sale. He means 20% inaccurate.
Andy: You think about a $300,000 house, that is missing the mark by 60 grand.
Jeremy: Yeah, that is a good way to put it into perspective.
Andy: Holy cow.
Jeremy: And a $300,000 is the average value really in Washington County.
Andy: That is a swing and a miss.
Jesse: 350 is the average value in Washington County.
Jeremy: And well by the way, that is again why averages suck. Because it is really not —
Jesse: Right.
Jeremy: Does that make sense? You have to look at what are people really buying. 300. Right?
Jesse: Yep.
Jeremy: Isn’t that true? So isn’t it funny?
Jesse: Well, between three and four is a really pretty good solid market.
Jeremy: Yeah, because it comes up at 350. And what can people really afford? 250.
Jesse: 250. Yeah. That is even lower.
Jeremy: Not that what you are saying is not correct. I am simply saying that is why these statistics –
Jesse: I know. It is okay. You always have to (indiscernible)
Jeremy: The statistics like, so the average, again, we averaged it up. So what does this tell us? Here is the challenge with that. Now we have decided that because the average sales price is 350, that is about what people can afford. That is what we think.
Jesse: Right. And there are so many people that cannot.
Jeremy: 90%. Right?
Andy: Yeah.
Jeremy: 90% of consumers are not going to be able to buy in Washington County a $350,000 —
Jesse: No.
Jeremy: I think that is real. Now, here is the crazy part about it. You could argue and say well, how is that possible because all of the houses are selling for that much. Well, you are not taking into account how many of the people do not live here that are buying the houses.
Jesse: Yeah, we are not necessarily a normal market. Most of our buyers are either coming in from California or Salt Lake or somebody wanting to retire here or buy a second home because we are really a resort market.
Jeremy: Yeah, we are. And we get a little passionate. So maybe 90% is probably extreme. So a lot of folks cannot afford –
Jesse: There is a lot.
Jeremy: And certainly on a single household income that is the case.
Jesse: Yeah.
Jeremy: So Zillow’s accuracy table that they produced, so they are saying well, we are one of four stars in Utah. We are not doing great. Well, they are not doing well at all. Let me tell you where else they stink. This one shocks me. Texas.
Jesse: Texas. Well, no it does not. It is also a non-disclosure state.
Jeremy: Oh that is why. Jesse, help our listeners understand what that means.
Jesse: In the state of Utah, a seller that sells their home does not have to tell the state of Utah or anybody else what they sold for. Now that data is available through the MLS or the Multiple Listing Service, but when we fill out the form that says we are a new resident, we do not have to tell the state what we paid for that home. So therefore,
Jeremy: Non-disclosure.
Jesse: It is not public record.
Jeremy: So when you look at the public record it says the home was sold for $10 or other good and valuable consideration.
Jesse: Right.
Jeremy: It is a static. That is all they put on the bead.
Jesse: So that is kind of confusing because in the Multiple Listing Service, if it was sold there, that data is there. But it is not shared with the state, or the tax assessors.
Jeremy: Yeah.
Jesse: Is that pretty accurate?
Andy: So what you are really saying is Zestimate is just relying on what is given to them instead of going out and getting it? They are not working very hard to chase it down.
Jeremy: They are not.
Jesse: They cannot work very hard.
Jeremy: It is just a computerized model. It is a computerized model. Let’s break this into real terms then. All right. So if you are considering buying or selling a home right now, and if you own a home and you have owned it more than a year, let’s say you have owned it two years, and you thought I do not know if I want to live here. I have an investment property. I do not know if I want to sit on it. This would be that time. If you are thinking of selling because you want to sell because you have a reason to sell, then that is what you do. How often do we get the question is this a good time to sell? It is like well, what do you want to do? Well, we want to move. It is a great time. That is a personal decision. But if you are sitting on a property where it is like an investment property and you have been hanging around and you are wondering I wonder if I should sell this, you probably should because what we are able to do is take the data, the actual history. The crazy part about real estate is we can look in the rearview mirror quite nicely.
Jesse: Right.
Jeremy: Right. We can definitely see what happened behind us. And we can take what happened behind us and make our very best guesstimate rather than Zestimate about what will happen in front of us. And what we know is that the market is at a seven-year, actually at a 10-year peak, but we have been on a seven-year run, and I refer to this as the biblical account of 7 years of famine and 7 years of plenty. And we had 7 years, if you look back –
Jesse: We did.
Jeremy: — it is about right. And it is 5-7 years of famine. 5-7 years of plenty is what we see in real estate. So every bit of data that we have in front of us tells us that the market peaked in July of 2018. Peaked, past tense. Right? And you are going out there and you are like well I want to get this information. We used Zillow today as our poster child, but any online, heavens, we send people to our Dixie Home Value dot com which is an estimated home value. It is just doing the same thing.
Jesse: And sometimes it is accurate and sometimes it is not.
Jeremy: And we always tell folks, they get an email from us after. Hey how did it look? Did it seem accurate because we cannot even control what that automated –
Jesse: Right. That is true.
Jeremy: — model does.
Jesse: And it cannot, even if you tell it, it cannot know exactly what you have in your home. Do you have tile? Do you have granite? An algorithm –
Jeremy: 2×6, 2×4.
Jesse: An algorithm can never take what you are typing in there and spit out a true –
Jeremy: It is funny because a home is a commodity and it is also not. Meaning it is a thing made up of commodities but then they are always unique in every neighborhood, and every neighborhood is unique.
Jesse: Right. I want to go back to something you said earlier because you talked about the guy from California sending you that text. The online easy button, going online and getting this done is kind of a trap. So we have actually sold a home another vacation rental home for that same gentleman before. And had it sold pretty quickly for good money. But the easy thing to do would be just to reach out and say hey, do you think or the last time he hired a property manager who, a home like that needs somebody that is selling a lot of homes. Not renting them.
Jeremy: A full market presentation. Right?
Jesse: But it was easy to do. It is easy to go on Zillow or somewhere to find your home value. But is it going to be the best value? Is it going to be the best strategy?
Jeremy: Let’s talk about, as we wrap up this show today. If you are thinking about buying or selling, I just strongly recommend you either call us at the Larkin Group or you call your friend who you trust as a real estate agent. You call a professional. You can visit us at Sold in St. George dot com, and you say look, by the way, look at Zillow. For sure, everyone is going to look at Zillow. We do not have any problem with that. When I go into an appointment with a seller, I have already looked at it every time because I need to know, but what Jesse is talking about, look we are in this process of understanding what the consumer wants, and the consumer wants options. So if you want to sell your home, when we meet we are going to give you a couple of options. And one is our Instant Offer Program, which is where one of our investment groups can make you an instant offer on your property, cash, close 7-14 days, 30 days whatever you want. You do not have to clean it up. You have to move your stuff out. No staging. No repairs. Subject to an inspection. Right? They can make an offer. And that is what we call maximum convenience. You do not have to go through any of the heck and hell of bringing strangers in your home and all that. But most people, as in 95%, will not do that. 95% will opt to get a full market valuation. Say Jeremy, Jesse, show me how to get the most money out of my home. And that is what we call maximum value. So maximum convenience is an instant offer. Maximum value is we help you get the home staged, prepared, prepped. We market the property. We show it to lots of buyers, lots of agents. We bring people through. We negotiate a contract. We send you on your way. So let us do that. And this is really fun. And realtors are like how can you possibly do that? Hey realtors that are listening right now, is this fun? You can do that, too. My competitors who are listening, you can do this. Why can’t you do the same thing? We have buyers lined up. Investors. Now, the investors, because it is maximum convenience, they are going to pay less. Right?
Jesse: They are.
Jeremy: But everyone’s situation is unique. Guys, avoid the Zillow dot com trap, buying and selling. Make sure you call a pro. Thanks, guys.
Andy: Thanks for listening. St. George Real Estate Morning Drive. Jeremy Larkin. Jesse here, too. I am Andy Griffin. It is time for news.

How long will it take to sell my home? 40th St. George Arts Festival! (Real Estate Morning Drive)

How long will it take to sell my home? 🤷‍♂️And will I have to negotiate a whole bunch? 🏦 Jeremy Larkin and Jesse Poll take OPINION out of the equation and use real life data to answer these questions home sellers have! Also, the 40th annual St. George Arts Festival is upon us! Hope to see you on Town Square!

 

Below is the actual St. George Real Estate Morning Drive show, hosted by St. George Real Estate Agent Jeremy Larkin, word for word! Enjoy and please share if you find it valuable! 

Jeremy Larkin and The Larkin Group @ Keller Williams Realty can be reached by calling 435-767-9821, or emailing sales@gostgeorge.com.

Andy: What is up? It is time for the St. George Real Estate Morning Drive. Standing by is Jeremy Larkin with his sidekick. He would be the Robin to his Batman. It is Jesse.
Jeremy: Oh, I like that. I like that a lot.
Jesse: I heard a story about that once. Batman and Robin for one of my sales.
Jeremy: I like that. This is true. This is true.Jesse: It was fun. It was a great story.
Jeremy: The old press release.
Jesse: Bam, boom, bam.
Jeremy: Oh my gosh, you guys, good morning. Jeremy Larkin here. Host of the St. George Real Estate Morning Drive. So happy to have Andy in here with us this morning. Jesse Poll here. Robin. Batman.
Jesse: Good morning.
Jeremy: I do not know who we are, but we are what we are. Hey guys, my heavens, there is a lot going on. This is getting into like epic activity levels here in Washington County. We have the St. George Arts Festival. Does anyone know when the arts festival, I know, but does anyone else know when the St. George Arts Festival started? Does anyone want to venture a guess?
Andy: If they have been listening to my show this morning, they would know that.
Jeremy: Have you been talking about it?
Andy: Yes, we have.
Jeremy: I guess I was not listening. Of course, I was managing children this morning.
Andy: I was in high school when it started.
Jeremy: Really?
Andy: Yes.
Jeremy: 1980. Freshman year.
Jesse: Wow.
Jeremy: Yeah, 1980 they started with this thing. And the history, it originally started on Ancestor’s Square because that was like this little arts village, and Ancestor’s Square has become more of a restaurant zone at this point. But 1980, so we have been cranking it out for a long time. Almost 40 years. That is crazy.
Andy: What year were you born, Jeremy?
Jeremy: 1975.
Andy: So you were 5.
Jeremy: I was 5 years old, and I used to go downtown and I remember it was the old library, which the old library sits exactly where the town square tower is. This splash pad and the tower, that exact, that is what was removed to build town square.
Jesse: That is pretty cool.
Jeremy: And I just remember that so well.

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The “Retirement” show for Mike McGary – 40+ years on air! (St. George Real Estate Radio Show)

After 41 years total on air… 35 in STG… 22 years on the open mic and nearly 5 years as our in studio co-host and guest, The great Mike McGary signs off on his final show! Today we ask him about the highlights (and low lights ) of thousands of shows, 4 AM wake ups, and being nagged by the public about their favorite city or county complaints! It’s been a great ride, cheers to you and your career and to your next phase! 🥂🙏🏼👊🏼

Jeremy: … of the morning, and what we are going to do Jesse is we are actually going to want to back that up because we want to capture Mike. I did not let you know that. Yeah, we are going to want to back that up.
Jesse: I was trying to, but he would not turn around.
Jeremy: It is okay. It is okay.
Mike: I told him to back my (indiscernible)
Jeremy: Just back it up. Well, I know, well you know what, there were words inserted there, that was very nice by the way. So the back of you is your best asset. I know, I get it. I hope your wife is listening this morning. Jeremy Larkin, host of the St. George Real Estate Morning Drive. Do you want to hear what I put on Facebook Live?
Mike: I do not know. Do I? Okay sure.
Jeremy: I got some information from Bart Taylor. Now, I hope I did not get it wrong. After 41 total years on the air, yeah?
Mike: Yeah.
Jeremy: 35 in St. George, 22 years on the open program, and nearly five years as our co-host.
Mike: That is right. We are probably four.
Jeremy: Yeah. The great Mike McGary signs off on his final show. Today we ask him about the highlights and lowlights, and I am sure there have been plenty of lowlights, of thousands of shows, 4am wakeups, and being nagged by the public about their favorite city or county complaints.
Mike: That has happened, yeah.
Jeremy: Because they are hoping you can get the pothole fixed out there in front of their home.
Mike: Well, I have connections.
Jeremy: I know you do.
Mike: I know the people.
Jeremy: The mayor is coming in. So who will be on with you for the last Open Mike?
Mike: My family actually.
Jeremy: Are they really coming in?
Mike: My wife is coming in.
Jeremy: That is so good.
Mike: I have three sons who are in town. My daughter will be on the phone, and my brother is here. So it is all good.
Jeremy: This is so good.
Mike: It is going to be good.
Jeremy: This is so good. So guys, I am Jeremy Larkin. I am the host of the St. George Real Estate Morning Drive, and we are going to talk, this is fun today for me. This is such a great break from just real estate talk. So we are going to have two minutes of real estate talk. I want to remind our friends and clients that our, we call it the Dollar Menu, the Dollar Menu expires today. So we did this program for a month where if you are buying a home in St. George and you hire us to represent you, you can qualify to sell your home for a buck. A dollar. How many clients did we have? Five? Five this month? Something like that. Something.
Jesse: Five, yeah.
Jeremy: Something like that.
Jesse: I think so.
Jeremy: So the funny part is people go what is the catch? Well, the catch is you need to buy another home in St. George. That is fine.
Jesse: Right.
Jeremy: That is the catch. There is no other catch. It is a dollar. So we will see settlement statements at the title company that say listing brokerage commission $1, and it expires today. We said we would do it only for January. We committed we would do it only for January, and we are doing it only for January.
Jesse: Right.
Jeremy: Okay, so we will be shooting an email out to our database this morning, but if you have questions about that, pick up the phone and call us after the show. Or you can call us right now if you want. Someone will answer probably.
Jesse: Yeah, probably.
Jeremy: 275-1690. 275-1690 or google The Larkin Group, and just, gosh, contact us. So that is number one. The $1 listing program does end today, and if you do not qualify for the $1 program, you will qualify for our, we had two things going. We had what we called Christmas in January, which is our up to $10,000 savings program and you will qualify. So get in on it. If you thought about selling your home, as a matter of fact, if you are planning to sell your home in February, and this is what tips you over, then let it tip you over. You do not have to list your home today. You could not list your home today. We could not –
Jesse: You could not get it all done and do it right.
Jeremy: We could not fill out the paperwork and photograph your home and bring our staging consultant through and all that stuff. Okay. So thank you, Robert MacFarlane for the, I look sharp, brother, or are you talking to Jesse? I guess you were talking to me. Secondarily, the Best of Southern Utah. So St. George News is running the Best of Southern Utah, and I want to just prep all of our listeners that we are, we will be vying for the title of Best Real Estate Team in southern Utah. So be aware. I think we are ten or maybe even fourteen days out from voting, but we have been nominated and we want this. Kevin Chavez, we know this town. Yes, we do. Yes, we do, my friend.
Jesse: That is going to be pretty cool. How do we go vote? Who votes?
Jeremy: There will be a link. The public can vote, and the public can vote every single day, and we will have a link that will be produced that will be something like the Best of Southern Utah dot com the Larkin Group. I do not know what it is. They will provide it for us.
Jesse: Cool.
Jeremy: That is the deal. Real estate sales, by the way, in southern Utah are strong, folks. Strong. If you have not been on our YouTube channel, we put some great content out there talking about the market being really great, just not quite as great as some people want.
Jesse: Well, and not as great as it has been.
Jeremy: Yeah.
Jesse: It is starting to stabilize.
Jeremy: But not as great as it has been for who?
Jesse: For sellers.
Jeremy: For sellers.
Jesse: For buyers, this is great.
Jeremy: See buying and selling is like a marriage. And if only one person is happy that is usually a recipe for disaster. Right?
Jesse: I never thought about it that way.
Jeremy: Yeah, so sellers were really happy last summer –
Jesse: Yeah.
Jeremy: — because they could do whatever they wanted. They could like run over the, they could pull up their car on to the front lawn and kick stuff over and just kind of be reckless teenagers —
Jesse: Right.
Jeremy: — and say I want what I want. But that is not a healthy real estate market. So, the market is better than it really virtually been in a decade, yet we have some sellers who are saying well, maybe I just will not sell my home because I cannot get what I want. And if you go to our YouTube channel, YouTube dot com slash Go St. George TV, couple of videos you are going to want to watch where I talk about the fact that people will look back on this time and they will say I did not want to sell because of what? Because I could not get what?
Jesse: I could not get what I wanted. I could not get the right price.
Jeremy: Yeah, and if I sell, then I will have to buy what?
Jesse: At the high price.
Jeremy: Yeah. What they did not take into account is what they cannot control, which is interest rates.
Jesse: Interest rates. I have that conversation all the time because people think well, man, I just cannot do that. I cannot, unless you went through that whole scenario really strategizing with a mortgage guy and –
Jeremy: And a good agent.
Jesse: — and a good agent, you really do not know what you can or what you are costing yourself if you do not.
Jeremy: Yeah, yeah, I promise you whatever you read on Zillow or whatever, it was not enough for you to actually run through all of your options.
Jesse: If you are thinking about a three, $400,000 investment, it is probably pretty important to really go down the whole road of investigation.
Jeremy: What are all of my options? Right?
Jesse: Well, yeah right. What are they?
Jeremy: Because –
Jesse: You could stay, you could sell, you could refinance, you could rent that one out and buy another one. There are all kinds of stuff you could do.
Jeremy: Because if you want to move, let’s pretend that interest rates pop up to 6% in two years. You will look back and it will be a regretful moment –
Jesse: Yeah.
Jeremy: — because now your mortgage payment will be two or three hundred dollars higher and you do not have any control over that. All right. So again, call us, 275-1690 to take advantage of our Christmas in July, July, January slash dollar menu. Or just to talk about your situation and have us strategize. Okay, Mike. Here we go. Let’s do this.
Mike: Yes.
Jesse: Here is the man.
Jeremy: So 41 years, 35 years in St. George.
Mike: In St. George, yeah.
Jeremy: Okay, so give us the best and the worst. What are a couple of highlights from being on the air this long?
Mike: Well, that I had a job and paycheck for all that time. I guess would be pretty good. My career is, I think, has been too fast and at number one that is on the air. It is the news. It is the morning show. The other half has been the sports, and I have been involved in sports for nearly that same length of time. I am going to go there first because it is easy.
Jeremy: Calling games for who?
Mike: For, I did it for Dixie College slash Dixie State University now. Traveled with the team for twenty years. In fact, yesterday on the show I had former coaches, great coaches on the air with me. I had Dave Rose, now the head coach at BYU.
Jeremy: Correct.
Mike: And the head BYU baseball coach, Mike Littlewood, who was also here.
Jeremy: Oh, that is cool.
Mike: So I had them on the air.
Jeremy: By the way, where is Croshaw now?
Mike: He is semi-retired, kind of helping out here and there.
Jeremy: He is still here.
Mike: He is still in the town. Oh yeah, he lives here.
Jeremy: Okay. I knew he was involved with –
Mike: So anyway, got the opportunity of calling four national championships on the junior college level, two of which Dixie won.
Jeremy: Were you at the, do you go back as far as ’85 or no?
Mike: No.
Jeremy: That was pre-you.
Mike: I actually came here in ’84, but the great man Larry Jewell was still the voice.
Jeremy: It was Larry Jewell. Okay. That is, I was ten years old and I was at the game in Wichita, Kansas. We stayed, this was so great. I was ten years old and we stayed at the Holiday Inn Holodome, and the Holodome in the 80s was a thing because it has a miniature golf course and an arcade and a pool inside.
Mike: Right. Right.
Jeremy: And I was like –
Mike: Wow. You have reached the top, huh?
Jeremy: We really arrived. We drove all the way to Wichita. So Larry Jewell.
Mike: Larry Jewell. I actually, my claim to fame –
Jeremy: That takes me back.
Mike: — I ran the board here in St. George.
Jeremy: There you go.
Mike: So I heard that, but I got to do the national championship in 2001, Andy? Andy did it with me by the way. Andy Griffin over in the corner there.
Jeremy: So good.
Mike: So I got to call a national basketball championship, which Dixie won. I got to call in 2004 the national championship baseball which Dixie won. The only downer was that the Dixie football team twice played in a national championship for junior colleges, both here in town, both at the Rotary Bowl, and they lost both to the same team.
Jeremy: Yes.
Mike: Kind of rough one. (Indiscernible)
Jeremy: You know that stinks. Amen, and I remember that well. And the Rotary Bowl always ends up being freezing because by about two o’clock the sun is past the stadium –
Mike: Going down.
Jeremy: Right and then you are on the concrete. So yeah, you were involved in some really cool stuff.
Mike: Really cool stuff, and I could go on and on obviously, and I have been at, I really do not know. I have been very fortunate, a number of state championships. Thank you, Region 9.
Jeremy: Yeah, tons. Tons.
Mike: They have been super. Baseball, basketball, football. Region 9 teams have won them all multiple times. So I have been able to be there and call those games as well.
Jeremy: Do you have any idea how many games? Could you guestimate how many games that you have done live color commentary for?
Mike: Andy and I were actually trying to figure this out. And we, our best estimate, over 3,000.
Jeremy: Over, over 3000 games, and what is baffling to me is when I listen to you or anyone else calling a game. Hey it is Smith to Stout and Stout to McFarthen. I am looking at (indiscernible)
Mike: Right.
Jeremy: And it is Jesse. Jesse Poll, he is really great junior out of Wichita, Kansas. He has been doing a great job. Oh, hey we have got a fumble. It is like you really get good at that, right?
Mike: I do not want to give away all of my secrets. No, you kind of get into a flow of things and there is no doubt. I had all kinds of notes. I did not make the pro-level where they have a little insert in your ear and there is some guy in your ear going it is Bob Smith with the tackle. I never had that. I may have had Andy going Bob Smith and he would punch me in the side.
Jeremy: Yeah.
Mike: You get a feel. You get to learn from it. So many games over the years. It has been incredible.
Jeremy: 3000 games. Oh and I have heard Mike for so long, so long. I used to listen to all the Dixie State University games when they were on the road.
Mike: Twenty years I traveled with Dixie.
Jeremy: Twenty years. Yeah, that is incredible. So 4am is typical wake up time?
Mike: Probably 4:30, I guess. I have to be in studio by no later than 5:30. Well, until this week, and I sleep in a little bit. But anyway, to get here and get things set up and get ready to go. There is lots of prep prior to, so sometimes I do it the day before so I can –
Jeremy: The key is Mike has figured out, I figured out something that I learned from Mike. He did not realize I learned it from him. Mike lives literally two minutes –
Mike: Yes.
Jeremy: It is exactly two minutes is what I would estimate over the hill. Like he just drives up the street and comes down and parks. Then I decided, of course, a year ago to move two minutes from my office.
Mike: And it works.
Jeremy: It is incredible because I leave for leadership meetings at 7:28 that start at 7:30. That kind of stuff. Or I will show up in my, I shot a live video on Facebook yesterday from my bike trainer, and I got off at 7:25, and then I went into the office to a meeting. Because I could just run home and shower. It is no big deal. So, this is amazing. 3000 games. All these years on the air with the Open Mike Show. Who do you remember, is there anyone that you remember specifically that came in the studio beside the people that you like locally? You love interviewing the mayors –
Mike: And there have been a lot of good ones locally. It has been fun over the years. But –
Jeremy: What stands out in your mind?
Mike: I think a couple of politicians who have come down. I mentioned this the other day. I have interviewed all, the last six governors of the state of Utah –
Jeremy: Wow.
Mike: — going back to, wow, now I cannot think of his name. My mind just went blank right there.
Jeremy: I am thinking back to Norm Bangerter.
Mike: Right prior to Norm Bangerter. Norm Bangerter ws the second one. Anyway, right up until our current mayor here. Or governor, excuse me. That has been a lot of fun. I have been able to interview some well-known athletes here on the this one, and one of the fun ones I did was Joe Namath.
Jeremy: Oh wow.
Mike; Now, it was not during his, during the heyday of his career mind you. He was a little bit older, but he was fun. That was probably one of the funner ones.
Jeremy: And he was cool and respectful.
Mike: He was very good. Very respectful, very neat to have around. I think some of the highlights have just been sometimes you would not think this, they would come in and we would get talking and we would get into the best of discussions. And I have discussed all kinds of political things, all kinds of local events, and I have really enjoyed it.
Jeremy: By the way –
Mike: Yes.
Jeremy: Scott Matheson.
Mike: Scott Matheson, thank you.
Jeremy: I looked. Do you know, who was the first governor of the state of Utah? People, this is a funny one. I would not even have thought of this.
Mike: I was from Idaho, so I did not know this.
Jeremy: I would not have even thought of this. Brigham Young.
Mike: Okay.
Jeremy: Thank you, Wikipedia.
Mike: There you go.
Jeremy: Isn’t that interesting? Brigham Young was the first governor of the state of Utah. So these guys come in, I do not know who will ever hear this. Is there anyone you remember that was like a pain? And obviously if it is someone local, you cannot name it. Is there anyone that you have spoken with that you said, okay, that guy or gal, that was a problem?
Mike: Yea, I have had interviews when they, it just did not go well. And this is going to sound really sexist, and I know this, but I am sorry. But years ago, they brought in the winners of the local queen pageant. And here is what I ask, and I do not think I am going to be able to remember this, so I can say it again. I just, well, it is good to have you in, first of all. And your name is so-and-so. I just want to get a feel. Which part of the area do you live in? And she looked at me and she said, I do not understand the question.
Jeremy: This is so good.
Mike: Let me just tell you the 20-minute interview became seven minutes and we were out of there. Sometimes people are so nervous. They do not know what to say.
Jeremy: I do not think it is sexist. It is just what happens.
Mike: It is just what happens. That was a tough one. I have done a lot of politicians and that has been fun because of the local races. We tried to bring all the candidates and interview them. They range from being really good. The thing is, whether they are good on the air or not does not mean they are a good or not a good candidate. So I hope people realize that.
Jeremy: Hey, Jesse, which, here we go. Which area are you in? Hurricane, just say Hurricane.
Jesse: I think I am in Hurricane. Is it Hurrican or Hurricane?
Jeremy: Did that come over the air? I did not mean my whisper. That is incredible. Which area are you from? I do not understand the question. That does remind me of some snafus of the like I do not, is it the Miss Universe. There have been some funny –
Mike: There has been some big time.
Jesse: We have had some on this because Jeremy never tells me what he is going to be talking about. And I get asked these questions and I am like –
Jeremy: He has pulled up lame a couple times, but I love him. I love him. Man, I love the guy. What would you, that is so incredible, so what do you feel like, what is the biggest challenge of doing what you have done? What is the hardest part? There has to be hardest part.
Mike: I think really kind of feel like I am at least semi-prepared for whatever may come up that day. Now, I will never know everything, but I try to look, I try to get a feel, especially when it comes to the talk show portion of the day because I always, I feel like somebody is going to call up and ask a question. So I will go through the paper, well, not the paper anymore. I go through the internet, I bring it up on line, I look at things. I may only know the headline, but if someone calls and says hey did you see this? You bet. I did. Isn’t that amazing that that happened? I have no idea what the rest of the story –
Jeremy: And they will tell you what the story is.
Mike: And they will tell me. What would you think about it? And then we can get into a discussion. There are little ways of doing it.
Jeremy: Yeah, you are giving away a trade secret. I think it is interesting because I hear about Rush Limbaugh or these guys, he loves to ruffle the papers on the air.
Mike: Yes, yes.
Jeremy: But yeah, they have stacks of stuff because they are kind of going I could get into anything today.
Mike: Right.
Jeremy: Now, of course, those guys have the benefit of a call screener.
Mike: Absolutely. We tried that once here.
Jeremy: Did you really?
Mike: Yeah, it did not really work out well.
Jeremy: So you get caught, you are on the spot, you do the Open Mike program here at nine o’clock.
Mike: Yeah.
Jeremy: Is this the family?
Mike: Yep. There is, looks like my wife is out there. That is my son –
Jeremy: Oh, this is so fun.
Mike: — you can see there.
Jeremy: This is so fun. We are looking on the little –
Mike: It is a little entry video.
Jeremy: It is an entry video. That, by the way, that, that TV monitor was brought here by NASA in 1968.
Mike: That is mine. Just kidding.
Jeremy: That is incredible. He is like that is how I watch, stream Netflix.
Mike: That is right.
Jeremy: But these folks call in, let’s talk about the Open Mike program for a minute.
Mike: Sure.
Jeremy: What have people most complained to you about? What is the most typical, because it is kind of like the vent in the spectrum.
Mike: Yes, it is. It is. I will tell you honestly it is national politics, national politics. People want to talk about what the President is doing, what the Congress is doing or not doing. What is good, what is bad, and a little bit unfortunately, the split we see in the nation is right here in this area. I have tried to interject other programs involving more local. Now there are some good local issues. Water is always a great local issue. Growth is always a great local issue, but over and all, they seem to like to talk about the national, and one thing that was surprising to me. I have trouble getting on state issues. They do not want to talk about it.
Jeremy: They do not want to talk about it.
Mike: They will complain but I feel like people are going to say, they are going to sit back and wait and then they are going to complain –
Jeremy: So it is either national –
Mike: Or local.
Jeremy: — or I cannot believe these guys are developing another subdivision.
Mike: Yeah, that is big time. How about our water? And I am not saying right or wrong. I am just saying these are the hot button issues. And have been for a long time.
Jeremy: How often do you have to, Jesse, I do not know, man. Jesse is in sales, so he is on the phone a lot with angry people. How often have you had to just cut a call off? Like hey man, you had to hang up on them.
Mike: Let’s just say numerous times. No, it happens. I will be honest
Jeremy: (Indiscernible)
Mike: I have tried, very few. Very fortunately very few. I think back to my career starting up in Pocatello, Idaho. Probably on two hands, I could honestly say –
Jeremy: Here we go, mother –
Mike: Yeah, I have been called a thing or two. And probably the only, less than ten times in 40 years. So that is not too bad. Now we get into discussions, and I think that is kind of what led me in my Open Mike Show to say we are not going to get personal. You can disagree with what I say. You can disagree with the events. You can disagree with the people, but you cannot get personal about the people.
Jeremy: Yeah.
Mike: And for the most part, people have been good. And I have appreciated that because it has kind of help keep us on a little bit better level. I am not a national talk show host. I do not want to be. I do not want to go where they think they have to go. So.
Jeremy: Yeah, and I do not think, I think it is very easy to go personal. I think –
Mike: Easy to do.
Jeremy: It is so easy to go personal about the people, easy to go personal on you. Well, you know what, Mike, I have been listening to you for five years, and all you ever do –
Mike: Right. Right.
Jeremy: All you ever do is one of the great statements that we make and we love to make —
Mike: We all do it, don’t we?
Jeremy: — this to our family and our spouses, whatever we do. Right? We love to say all you ever do is, which is I am always trying to teach my kids okay, no absolutes.
Mike: Right.
Jeremy: Always, only, never. Not helpful language. Not helpful language. What are you going to do now? So as we wrap this program today, now what? Because you are going, you are going to walk out of here at ten o’clock? Eleven or will you be here for a while?
Mike: Well, probably one o’clock. There is a little get together from eleven to one today here.
Jeremy: Yeah. Yeah. Yeah,
Mike: Honestly, for the very near future, sleep in. Seriously, just kind of take it easy. I do have family down. Right now, I do not have a lot planned. My wife and I have a few trips that we are going to be taking. We are going to become, I am going to become a full-time grandpa, at least for the near future. And we will see where we go from there.
Jeremy: You do appreciate that.
Jesse: I do.
Mike: I love it. I am going to Portland in April or March, two little kids.
Jeremy: Do you know what is cool? And I think you will appreciate this. So Jesse has got how many grandkids?
Jesse: Four.
Jeremy: Four. And how many are in Boston?
Jesse: Two.
Jeremy: Is it two in Boston?
Jesse: Two in Boston (indiscernible)
Jeremy: He and his wife, they are breaking themselves up, down to get there at least twice a year.
Jesse: Well, four times.
Jeremy: Four times a year (indiscernible)
Jesse: We go four times.
Mike: That is really good.
Jeremy: Right. So you appreciate like and Jesse gets this.
Jesse: My wife gets it. She reminds me that the kids are only going to be little once and they will, it is going to matter.
Mike: Yep. Yep.
Jesse: Right now.
Jeremy: Yeah. Now we cannot forget. Andy, you are to remind us. When this program ends, we have to get the last in-studio photo of the three of us guys. We have to have this. Okay. You got it? Because, by the way, the contract with Cherry Creek, they cancel it if you do not remind us. Okay. So I am sorry. I hope Cherry Creek is listening right now. Mike, it has been, we have got two minutes, right?
Mike: Yeah. Yeah.
Jeremy: It has been such a pleasure. Honestly, I mean it. I just mean it. You are, and it is hard. It is almost emotional. Mike is a man of character and he is a man of credibility. I worked with his son doing some real estate –
Mike: That is right. Yeah.
Jeremy: — and he is just a good man, and I think that that is being lost with the Matt Lauers and Rush Limbaughs of the world just to use a couple of public personalities who are either out of control or secretly out of control.
Mike: Right.
Jeremy: It has been such a good time. I cannot believe it. I cannot believe this is the day.
Mike: Looking back, it is always like oh my gosh, where did that 35 years go? A couple of times during it, I am going oh my crud, is this ever going to end? I am sorry. That was –
Jeremy: But I feel the same way.
Mike: Sure we do.
Jeremy: And when it is great in real estate, when our clients, when we closed Hale and Dan Balthesar’s home two weeks ago and they are elderly and they needed our help, and they needed our help moving, and they needed our help putting multiple transactions together –
Mike: Right. Right.
Jeremy: — and we took this tiny fee to get it done, we were so happy.
Mike: Sure.
Jeremy: And the next day you have a deal fall out the day before closing and you just want to quit.
Mike: Highs and lows. Every career has it.
Jeremy: I have never felt so high and I have never felt so low. Ladies and gentleman, kudos and congrats to Mike McGary on his retirement and becoming a full-time grandpa.
Jesse: That is going to be awesome. Thanks, Mike.
Mike: You bet, guys.
Jeremy: If you have got questions, there is Mayor Pike. If you have got questions about, again, to take advantage, please, today of the Dollar Menu or our kind of Christmas in January, call us at 275-1690. Mike will give you a little bit more information. And Mike, we are going to hand this over to you. This is kind of first. Favorite people. We had these custom made in Fargo, North Dakota. It is a mantle, you will see. I hope this is on your mantle.
Mike: (Indiscernible)
Jeremy: On behalf of the Larkin Group. There you go. It is cool. It is very cool.
Mike: Jeremy, thank you.
Jeremy: Thank you.
Mike: Jesse, thank you.
Jeremy: Over and out guys.
Mike: All right. That is going to wind it up for another edition of the edition. Again, this has been the St. George Real Estate Morning Drive with the voice of St. George Real Estate. As always for more information, call 275-1690. Find them online at Sold in St. George dot com.

SIX HOME PRICING MISCONCEPTIONS THAT COST YOU MONEY (St. George Real Estate Morning Drive Show)

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Jeremy Larkin and The Larkin Group @ Keller Williams Realty can be reached by calling 435-767-9821, or emailing sales@gostgeorge.com. 

Mike: KDXU News time. It is 8:35. It is a Thursday. Good morning and welcome. It is also time for another edition of the St. George Real Estate Morning Drive. We welcome in the voice of St. George Real Estate. Here is Jeremy Larkin.
Jeremy: Thank you, Mike. And Robert is offended that you did not say voices.
Mike: The voices of St. George Real Estate –
Jeremy: Thank you.
Robert: I am not at all.
Mike: How about if I say Robert and Jeremy. Now Jeremy is mad.
Jeremy: Robert J. DeBry. I mean MacFarlane.
Robert: Robert J. DeBry and Associates.
Jeremy: I had the resume and I thought it said Robert J. DeBry, and I am like he is interviewing for a real estate position?
Robert: Because I am Robert J.
Jeremy: But then I looked again, and it was just Robert J. MacFarlane.
Mike: Just.
Robert: Just.
Mike: Just.
Robert: Just. Not bad though.
Jeremy: I will take it. Very good morning. Here is a fun trivia for you this morning because it is a beautiful January day in St. George, Utah. I was driving my child over to la escuela, as they say in Latino America. You guys understand, right? This school. Robert, I think you understood.
Robert: Oh, okay. Got it. That was a tough one for me.
Jeremy: I want to make sure. We are going to do a little Spanish course today. So I am headed over to Tonaquint Intermediate School and we pass Southgate Golf Course. I said, Matt, look at the golf course. And it was covered in frost.
Robert: Frost.
Jeremy: It looked like snow.
Robert: Frosty white.
Jeremy: Yeah, it looked like snow. He said man, that is the whitest I have ever seen it besides when it snowed. And I helped him understand. Gang, if you are not a golfer, do you realize, so do you know what the rule is with the frost in the morning?
Robert: I do not.
Jeremy: So they will not, Southgate Golf Club, by the way, is owned by the City of St. George. Golf Club, golf course. I think club is a little liberal. They will not let players out until the frost is off. And really the frost only has to be off on the first hole because once it is off on the first hole they send them out, and then of course, the sun is going to hit everywhere else. But that is the deal. So this morning, the second that sun hits that fairway or that first hole and green, then they will send people out.
Robert: Interesting.
Jeremy: You did not know that?
Robert: I did not know that. I am not quite as much of a golfer as I probably should be.
Jeremy: Should be. I have news for everybody. You do not need to be a golfer to be in real estate. People think that real estate agents just play golf and have lunch with friends.
Robert: Yep, I think that is it. Right?
Jeremy: I do not play much golf, and I really do not have lunch often with friends. I have lunch occasionally with clients. But I am going to get out tomorrow. So headed out, thank you to my brother-in-law. He has got free golf at Sand Hollow. Sand Hollow was just, if you guys did not see this, there was an incredible article in Golf Digest talking about, it was a feature on Sand Hollow Golf Course out there in Hurricane, out there near, Hurricane, Utah, near Sand Hollow, what do you want to call it? Reservoir.
Robert: That is what it is called. Lake.
Jeremy: Yeah, so very cool. And I will have the opportunity tomorrow afternoon to go out with these guys with my father, and it is going to be a great time. But work must be done, and we have got to sell some real estate first, don’t we?
Robert: We have to. It is not an option.
Jeremy: It is not an option. It is not an option. Gang, if you are watching us on Facebook Live, say hi. Shoot out some hearts or a thumbs up or let us know that you are there, or if you have got questions for us, we are on, this fun.
Robert: We are on three.
Jeremy: We are on three phones.
Robert: We are on three. I have got Facebook Live on mine. We have got Jeremy’s Facebook Live.
Jeremy: And YouTube Live.
Robert: YouTube, YouTube Live.
Jeremy: How do you like that?
Robert: It is a new age.
Jeremy: And, of course, we are on the radio, which you are listening to.
Robert: Thanks, Mike, appreciate that.
Jeremy: Thank you, Mike. Incredible. So check this out. If you are a YouTuber, and some folks will say yeah, I do not do Facebook Live, YouTube dot come slash Go St. George TV. G-O-S-T George TV. YouTube dot come slash Go St. George TV, and you will see us broadcasting live. Robert is running live and I am running live on Facebook.
Robert: Why not?
Jeremy: It is wild. It is wild. 94.9FM, 890AM. We are going to talk about something really cool today. So Robert is with me. Robert has been in my organization now for, pushing three years?
Robert: Pushing four.
Jeremy: Pushing four. Thank you. Jesse is over that hump. So Robert is with us. He is, I talk to him on Facebook. He is a, I actually think he is a home-pricing and home-selling expert and has been part of us now selling, I think we are at like almost 1200 homes.
Robert: I do, too.
Jeremy: That is a lot. Folks, that is a lot of properties. The average homeowner buys or sells every seven years, and of course, once they are an adult, then they are in the home.
Robert: Right.
Jeremy: It does not start at age zero.
Robert: Yeah. You know you have been selling real estate a long time when you actually, you see a home hit the market, and you are like that home looks familiar. And then you realize oh, that is because five years ago I sold that house.
Jeremy: We sold that. Yeah. It is fun, and I love to drive around and do that. And of course, I always tell my kids I sold that. I sold that. I sold that. I sold that. So it has been an interesting ride, and Robert is with us this morning, and we are going to be talking, so he really is. He is a home-pricing and home-selling expert. We are going to talk about the six pricing misconceptions that actually cost sellers money.
Robert: Is there only six?
Jeremy: There are a lot, but six is, man, I am telling you what.
Robert: It really boils down to these six.
Jeremy: Yeah, it boils down to these six, and it sounds like a lot. It is not a lot. It is really easy to digest, but this is a real issue right now because we have a lot of home owners, a lot of home sellers who are, they are aggravated right now. Why?
Robert: Mainly why because homes are sitting on the market. I was just sitting down with a client. Their home is actually for sale as a For Sale By Owner right up here on Bluff. And what happens a lot of times is for homes that were for sale by owner, they do not sell the home for a month –
Jeremy: Correct.
Robert: — maybe two.
Jeremy: Correct.
Robert: And then they reach out to a real estate agent and say hey, what am I doing wrong? So that is what ended up happening with this family over here on Bluff. And we sat down, and I noticed that in the $4-500,000 price range, the active homes on the market have been sitting there for an average of 102 days.
Jeremy: That is a long time.
Robert: That is an average, so some have been more. Obviously, some are less, but that is 106 homes sitting on the market for an average of 102 days. That is pretty –
Jeremy: Yes.
Robert: That is not typical.
Jeremy: And here is the perspective for people. Last summer, most homes under $500,000, I am not going to give any specific other than under 500, they were sold in 30 days or less, and some folks, we have sold homes that I was thinking about, a home that we sold over on, the Jenkins home on Canara in Green Springs. Pseudo-luxury home, $480,000. We had multiple offers.
Robert: Right.
Jeremy: We had two buyers competing. We sold another one in Greens Springs in Silverstone. Two buyers competing at $650,000 for that home.
Robert: And I am sure we have home builders listening to the show –
Jeremy: Yeah.
Robert: — and I bet you more now than it has been in probably the last three years, spec homes have been sitting on the market.
Jeremy: Yeah, and it is going to freak people out.
Robert: They were not having to really do a whole ton of work trying to sell those before –
Jeremy: No, no, no.
Robert: — and now it is a different game. Just to kind of, it seems like overnight.
Jeremy: It is interesting. This is so subtle that it throws people off. And so we have a lot of home sellers who are frustrated, like man, I thought it was a good market.
Robert: Right.
Jeremy: And what we want to talk about are the six pricing misconceptions that cost you money, and also reiterate that it is a great market.
Robert: The best really.
Jeremy: It is an incredible market. The market that we were in for a little bit there was actually unsustainable and was akin to giving your kid the keys to your Corvette and telling them to drive 120 down the freeway indefinitely and assuming that nothing was ever going to go wrong.
Robert: Right.
Jeremy: Okay, at some point, okay –
Robert: Right.
Jeremy: — he is going to hit something.
Robert: Yeah.
Jeremy: And that is what our real estate market was doing. It was careening out of control. You cannot have homes sell that quickly. You cannot have, look we had appreciation in 2005, remember. 36%. We all remember how that turned out.
Robert: Yeah. And I think that is probably the biggest challenge I hear more than anything is well, in 2005, and they are always going back to this, now we are looking at 14 years ago.
Jeremy: Right.
Robert: Kids that were in diapers are now driving cars. Right?
Jeremy: Yes.
Robert: That long ago. They are saying well, it was like this then. Why isn’t it like this now?
Jeremy: Correct.
Robert: And the reality is we are looking at two different eras.
Jeremy: Bingo.
Robert: Completely different eras.
Jeremy: It is two different times. So it is fascinating because I mentioned a home in Green Springs at $650,000. It was sold for another radio personality who we have mentioned on air before with another firm in town, and he was delighted when I had two buyers competing against each other to buy his home.
Robert: Right.
Jeremy: The interesting part is that there was a 30-day period where the home was actually listed too high.
Robert: Right.
Jeremy: Let’s just find out what the market will bring. And the second, the second that price was brought in line, we are going to share with folks today, Robert, that you cannot what a home?
Robert: You cannot underprice a home.
Jeremy: Not even possible. But Robert, I do not want to give my home away.
Robert: Right, and I understand that. We all understand that. Nobody does.
Jeremy: (Indiscernible)
Robert: Do you know anybody, Mike, can I have your house?
Mike: No.
Jeremy: No. No.
Robert: He is not going (indiscernible)
Jeremy: But Robert, I do not want to leave money on the table.
Robert: And we understand that. That is a valid concern. Right? Nobody wants to leave money on the table.
Jeremy: No.
Robert: So there is a strategy behind that.
Jeremy: And what we are saying is it is actually, this is incredible, I hope folks are listening who are selling right now, considering selling. Builders, you cannot underprice a home. It is actually not possible, and we are going to talk about why.
Robert: Right. Even in horrible markets, right, even in a full buyer’s market, which we are not in one, unless you are selling in the 600 and above, and really in some cases, depending on how unique the property is, that is not even a buyer’s market. Right? But for the most part, we are in a seller’s market from top to bottom.
Jeremy: We actually are.
Robert: So if you are in a seller’s market, what does that mean?
Jeremy: That means that the benefit, the advantages to the seller that there is a less supply, right, and the buyers are really hungry to gobble up the limited supply.
Robert: Yeah, it is the iPhone launch. Right? There are not as many iPhones on the market, but they are going to charge you $1200 and you are going to happily go pay that –
Jeremy: Correct.
Robert: — which is not always true, and that cannot happen forever. Right?
Jeremy: Correct.
Robert: I remember reading an article about Apple doing that, running into issues with that, and at the same time, because we are in that seller’s market, do you think Apple is like do you know what? I am really worried about selling this. Could I have asked $50 more?
Jeremy: Right. Right.
Robert: Am I leaving $50 on the table? No, they are not.
Jeremy: And this is so interesting. So let’s talk about this. Six pricing misconceptions. Okay. I am going to overview them. Is that fair enough?
Robert: Yeah.
Jeremy: So, Jeremy Larkin here. Host of the St. George Real Estate Morning Drive. And I want to share something. I do not say this to impress. It is to impress upon you, right? So 1200 homes is where we are at as a real estate group here in Washington County. If you can imagine that 25% of the contracts fall out, as a matter of fact, this last year, 19.6% of the contracts, contracts that buyers wrote on our listings, 19.6% fell apart.
Robert: For one reason or another.
Jeremy: Yeah, the appraisal came in low. The buyer got cold feet.
Robert: The inspection came back poorly.
Jeremy: The inspection came back poorly. They could not get financing. Right? Whatever. All right. 19.6%. So for us to sell 1200 homes, we actually had to sell, to put on the market, we had to deal with 120%.
Robert: Right.
Jeremy: But the reality is it was not because we probably spoke to 250 or 300% as many clients –
Robert: To get those.
Jeremy: — to get to there. Okay. So understand, folks, that we have literally had thousands, this is where the –
Robert: Yeah.
Jeremy: I am even baffled saying this out loud. We have actually had tens of thousands of real estate conversations. Tens of thousands of conversations with buyers and sellers. Okay. So, it just gives some credibility to what we are talking about here. These scenarios never change. It does not matter whether you are in Cincinnati or Miami, Florida or St. George, Utah, these are realities. Okay. Six pricing misconceptions. Your home is not worth what you paid.
Robert: Nope.
Jeremy: Well, it could be, but it is not worth what you need. But Robert, I need 450.
Robert: We all need a million dollars. Right?
Jeremy: It is not worth what you want.
Robert: Nope.
Jeremy: It is not worth what your neighbor says.
Robert: I disagree with you there. My neighbor, he knows a lot about real estate.
Jeremy: I know.
Robert: He has sold two or three homes.
Jeremy: He has sold two or three homes and he drives for Andrus Trucking, but he is a real estate expert. It is not worth what your neighbor says. It is not worth what another agent no matter how bad they want to get your business –
Robert: Yep.
Jeremy: And it is not even worth what it costs to rebuild.
Robert: I think it is interesting. You say it is not what another agent says. That includes yours truly.
Jeremy: Right. Right because do we determine the value of a home?
Robert: Absolutely not.
Jeremy: Absolutely not. So we do not make the market. We just interpret the market. So if Robert goes out or myself or one of our team and you hire us to sell your home, we do not make the market. We do not come in and say well, I think it is actually worth 425. We may say that based on all the data and that is what we do, but we do not make the market.
Robert: Right.
Jeremy: In every market, for every product, who determines value, Robert?
Robert: The buyer. That is a t-shirt. That is a cell phone. That is a car.
Jeremy: Yes, everything.
Robert: It does not matter. A burger.
Jeremy: Yep. Buyers determine value.
Robert: Always. That is the free market.
Jeremy: The greatest example on the whole planet right now, at least I think it is the greatest example, I am a Disneyland fan. And I heard 30 days ago they raised their prices again.
Robert: Yeah.
Jeremy: And it came across Facebook or something and I saw one of these blogs that is like a Disney insider’s blog. And what they said is does not matter. It is not deterring anyone. Right?
Robert: Netflix is another example.
Jeremy: Oh my gosh, right.
Robert: They raised the price of Netflix. They did a survey. How many people are going to stop using Netflix? 76% said that it was not going to phase them at all. Of the remaining piece, only 3% said they would probably stop watching Netflix. 3% and they raised it like, I think it was like, they raised it like $5 or something like that for the top plan.
Jeremy: Right. Right. So buyers determine value. And here is the point. You may say well wait, if Netflix and Disney are raising their prices, I can, too. No, what we are saying is the market is determining value.
Robert: Right.
Jeremy: So today, they said it is $190 to buy a one-day hopper to Disney (indiscernible)
Robert: I have got a sidebar.
Jeremy: Good grief.
Robert: My sister she lives up in Salt Lake. Her and her family, it has been ten years since they have been to Disneyland.
Jeremy: Right.
Robert: They just went this last week. She has got a sweet picture of the whole family all of them wearing fanny packs like it is 1980.
Jeremy: Everything is just regurgitated.
Robert: Isn’t it so funny?
Jeremy: It is 1980 again.
Robert: It is so funny, man.
Jeremy: It is Marty McFly. Right? 1985.
Robert: They were the best fanny packs. Good strong, there are six of them, all with fanny packs.
Jeremy: You know what? I think the next time I am going back I am wearing a fanny pack.
Robert: You should rock it, man.
Jeremy: And you realize they spent thousands on tickets.
Robert: They did.
Jeremy: And it is not going to deter people. So until Disney raises their price to a level that the market says oooo, now that is out of range. Right? Here is another thing. So folks, one of the challenges we have is that how many Disneylands are there? There are about a half dozen.
Robert: Right.
Jeremy: There is Disneyland, Disney World, Tokyo, Paris, are there six? Are there two more that I do not remember. Okay. Maybe that is it.
Robert: Asking the wrong guy.
Jeremy: Okay. How many homes are hitting the market every month right now in Washington County?
Robert: About 300.
Jeremy: Another three, and by the way, as many as six in a big month.
Robert: Oh yeah.
Jeremy: Three to six hundred homes –
Robert: Like the one we are coming up to. Right.
Jeremy: Right. We are in the biggest month right now. See the difference is, folks, we are not Disneyland. These are homes, and even though you love your home, and I know that you, I realize how much time you spent on the custom cabinets and the custom closet inserts, and that was important to you. Right? You put those in for your enjoyment. And Robert, did you enjoy them?
Robert: Oh, absolutely.
Jeremy: Right. Did you put them in for the next buyer to use?
Robert: No. Actually, I did not.
Jeremy: Probably no, but I read an article on home improvement and it said –
Robert: Zillow told me that I could get a $15,000 return if I remodeled my bathroom.
Jeremy: Right. So the reality is buyers will always, yeah, buyers will always determine the value. So as we walk through this. What you paid. If you paid for your home an exorbitant amount in 2005, understand that values fell in Washington County 46% since 2005, 2006, and they have come back, that was between 2006 and 11, and they have come back 42%.
Robert: Overall.
Jeremy: Overall. So we have almost gained back every bit of what we lost. But do you realize it took us five years to lose it and another almost six years to get it back? Almost seven years to get it back. So if you followed that, in 2005, values were really high. In 2011, values were really low. In 2018, values are really high, and now it is 2019. Where can we only predict that values can realistically be in the next few years? Not higher.
Robert: Or, if so, we had to weather going down to come back up eventually.
Jeremy: Right. So for our home sellers right now, what I want to articulate is there are six pricing misconceptions and when you put your home on the market at a price well, I paid this, well I need this, well I want this, well my neighbor said this, well an agent told me, well do you know what it would cost me to rebuild this day? None of it has any bearing on what your home is worth. What your home will be worth is what a reasonable buyer with funds available and the initiative to move into your home will pay in today’s market. And what I am trying to, want to make sure that we convey is that even though, even though right now, Robert, a whole bunch of your clients, my clients, in the area are frustrated saying but I thought I could sell for blank. They need to understand that the price that they need to be at, which is probably 5% lower is an amazing price.
Robert: Right.
Jeremy: Is an amazing price.
Robert: It is all perspective. It is all about perspective.
Jeremy: If someone had told them in 2011, if someone had told these people in 2011 when I was selling Hidden Valley townhomes for Fannie Mae and Freddie Mac and HUD, government foreclosures for $85,000 –
Robert: Wow.
Jeremy: What is Hidden Valley at right now? 170?
Robert: Maybe a little more.
Jeremy: If someone had told somebody in 2011, hey you know your Hidden Valley townhome that you have to sell for 85 right now? It is going to go back to 170 or 80 thousand dollars, it is going to double in value by 2018. Would have kissed me on my face if they could have had the old almanac. You know the almanac from Back to the Future.
Robert: Back to the Future.
Jeremy: If I could have predicted that, would you have been very happy with me?
Robert: Biff, I would be so happy.
Jeremy: I know you would. So it is all perspective. So even though, and the most important two words of today’s show are even though. Even though you feel frustrated today that the market will not bring quite what you want, you need to realize that the market is bringing you the, this is one of the highest price points in the history of American housing today. And what is going to have to happen is this. You are going to have to amend that price mostly as folks are. And here is the challenge. Robert, if I know you are a baseball player, and a few other sports.
Robert: Go Yankees.
Jeremy: Yeah, go Yankees. Hand-to-hand combat. I actually watched you do hand-to-hand combat that day with Creed. When the ball –
Robert: I won.
Jeremy: Yeah, when the ball, you kind of did. When the ball goes away from the field and it is rolling down a slope away from you, what is the only way to get to the ball?
Robert: You have to get in front of it.
Jeremy: Yes. So, folks, envision. You are a kid. You are chasing a ball. It is rolling down a hill, and you are lunging. Right? You are lunging.
Robert: Trying to stand. Keep standing. Try not to fall.
Jeremy: Tearing your hip flexor. The only way to stop the ball is to get in front. And so, if folks want to actually capture the highest price for their home it is important that they get in front of the ball and not be chasing the ball. And right now, we have sellers who are chasing the ball. And in six months, they are going to look back and say what?
Robert: Man, I probably just should have just made the move six months ago.
Jeremy: Yeah. But I was so convinced that I needed that extra 5%. Right? Why is it impossible to underprice a home?
Robert: Well, I think there are a couple of reasons, but the main reason why is because one you hit that price where all of the buyers know that truly there is value, because it is value. It is just like going down the street and hey milk is $3 a gallon at Smith’s –
Jeremy: Got it.
Robert: — and it is $3.50 at Albertson’s, I will drive across town to save that fifty cents. Right? I will do whatever it takes to get the cheaper value or the value I see that is actually there. So if I price it to a spot to where I know multiple buyers are in it, I am not going to wait. I am going to worry about the fact that somebody else is going to get it if I do not, and so I am going to pay 100% of what they are asking because I do not want to lose it.
Jeremy: Do you think this is true even for the luxury, the high-end market? Let’s talk to our luxury listeners right now.
Robert: Oh, absolutely. I think the luxury in this, specifically in this town, our high-end clients, the people that own second homes here or have retired here and put their nest egg in a beautiful home because we get probably some of the most amazing homes for the best value in my opinion.
Jeremy: We sure do.
Robert: In this town.
Jeremy: We sure do. We have folks come out of California and go wait a minute. $1 million for this? This was three back home.
Robert: Exactly. It is unbelievable. The biggest mistake I see happen is realtors tell them it is worth more than it really is, and the list to sales price of luxury homes is significantly different than it is even at the six, five and six hundred thousand. At 500,000, they are getting 99.9% of their asking price. At a million dollars, they are getting 92% of their asking price.
Jeremy: Good grief. You sold, okay, this is fun, I looked at this. You sold the most expensive home in Bloomington. It is the highest sale I have seen in five years. What was the sales price?
Robert: $1,070,000.
Jeremy: Okay. 1.070. Okay?
Robert: Right.
Jeremy: $1,070,000 on Jolly Circle.
Robert: Beautiful house by the way.
Jeremy: Yeah, there was some marketing that was done.
Robert: Absolutely.
Jeremy: We shot this killer –
Robert: Sweet video.
Jeremy: This video and –
Robert: We are going to put it out on Facebook.
Jeremy: Yeah, we will link it up for you. Incredible video. A guy hitting a golf ball, it is actually me, but you cannot really tell it is me unless you know it is me.
Robert: You shanked it. It actually was not even that good of a hit.
Jeremy: I actually hit it right on the green, I think. But we shot this incredible video, and there was some marketing that had to be created for this home. But no amount of marketing –
Robert: Nothing.
Jeremy: Nothing would have changed the value of that hope.
Robert: Nope.
Jeremy: But Jeremy, wait a minute. You mean that marketing does not matter? Oh I did not say it did not matter. Marketing is actually, in a lot of ways, a defensive measure. It is a protective measure to ensure that you get all of the value out of your home.
Robert: Right.
Jeremy: But buyers will not pay you more than the value. They do not say you know that video that you guys shot? That was incredible, and I am a really smart buyer that has enough money to spend a million dollars for a home. I think I will pay you an extra hundred grand because the video was so impressive.
Robert: Yeah, I was just blown away.
Jeremy: The video, right, the video was to make sure that we got them all their value. It is impossible to under price your home because if you price your home even quote below market you will have multiple buyers bid against and raise the price. Downtown St. George, Putnam’s home, you sold it for twenty grand over the asking price?
Robert: Twenty grand over asking.
Jeremy: $20,000 over the asking price because buyers bid against each other.
Robert: And in downtown St. George, they are selling for what the value is.
Jeremy: They are. Bingo.
Robert: They are not selling for an inflated value. They are just selling for what they are worth.
Jeremy: Thanks, Robert. Hey, let’s go sell some real estate today.
Robert: Hey, why not?
Jeremy: Let’s do that.
Mike: You have been listening to the St. George Real Estate Morning Drive. For more information, call 275-1690 or online find them at Sold in St. George dot com.